Post for Future Shop:
A few weeks back, the technology blog, TechCrunch hosted a conference calledTechCrunch Disrupt in San Francisco. The event attracts industry leaders as well as hosting an array of eager start-up founders wanting to pitch their product to a panel of experts. One pitch that intrigued me, as an app called INRFOOD. It aims to decode and provide context to the foods we eat as well as decipher the all the funny named ingredients in your favorite product. The founders of this app warn you that you’ll be alarmed at how unhealthy some of the food products you enjoy.
Keval Mehta is the co-founder of the app and got his inspiration when his friend, Shannon, was pregnant and became conscious of what she was eating. She realized that she didn’t understand most of the ingredients listed in her favorite food products. Not only that, they are presented in a tiny font so that you won’t actually take notice of the ingredient list.
The app is useful for pregnant women, or people with allergies or cultural concerns. For example, one female tester of INRFOOD had an allergy towards dairy. Even though, she cut out all items with dairy, she discovered that one food product actually had traces of dairy. How would she know any better, when she doesn’t even know how to pronounce the ingredient?